Sample Sales Kit Template
Posted : admin On 11.01.2020A brilliant sales presentation has a number of things going for it.Being product-centered isn’t one of them.So what can you do to make your offer compelling?We uncovered some interesting data to answer this question. Plus examples and easy steps to build your own sales presentation in minutes. 7 Types of Slides to Include In Your Sales Presentation. Title slide: Company name, topic, tagline. The “Before” picture: No more than three slides with relevant statistics and graphics.
The “After” picture: How life looks with your product. Use happy faces. Company introduction: Who you are and what you do (as it applies to them). The “Bridge” slide: Short outcome statements with icons in circles. Social proof slides: Customer logos with mission statement on one slide. Pull quote on another.
“We’re here for you” slide: Include a call-to-action and contact information.Inside The Mind Of Your Prospect: Change Is HardMany sales presentations fall flat because they ignore this universal psychological bias:.Harvard Business School professor John T. Gourville calls this the “.” Left unchecked, it can be disastrous for your business.
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According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”The good news: You can influence how prospects perceive these gains and losses.
One of the best ways to prove value is to contrast life before and after your product.Luckily, there’s a three-step formula for that. Before-After-Bridge:. Before → Here’s your world. After → Imagine what it would be like if. Bridge → Here’s how to get there.Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.It’s super simple, and it works for, and sales discovery decks.
Basically anywhere you need to get people excited about what you have to say.In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same. Facebook — How Smiles and Simplicity Make You More MemorableWe’re all drawn to happiness. A study at Harvard tells us that emotion is.You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.This is important. The placement of those graphics is an intentional persuasion technique.Studies by show that we register smiles faster than any other expression.
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All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones. What to do about it: Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.Here are some further techniques used during the sales presentation:Tactic #1: Use to convey meaning without text.Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.Why It Works: Pictures are more effective than words — it’s called Picture Superiority.
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In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.Tactic #2: Use icons to show statistics you’re comparing instead of listing them out.Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.Why It Works: We process visuals faster than text.Tactic #3: Include statistics that tie real success to the benefits you mention.Example: “71% lift driving visits to retailer title pages” (Slide 26).Why It Works: Precise details that you are telling the truth. Contently — How to Build A Strong Bridge, Brick By BrickJust like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.Add the mission statement of your company — something Contently does from Slide 1 of their deck.
Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies. Before: Customer’s needs when they came onAfter: What your company accomplished for themBridge: How they got there (specific actions and outcomes)Here are some other tactics we pulled from the sales presentation:Tactic #1: Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.Why It Works: According to a, graphs and equations have persuasive power. Can you feel it?Clutter because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Ever heard of the Focusing Effect?It’s part of what as humans and what makes this design-move effective. We focus on one thing and then ignore the rest.
Here, DealTap puts the magnifying glass on paperwork vs. Automated transactions.Easy choice.Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that.
Zuora tells a story by:. Laying out the reality (the “Before” part of the Before-After-Bridge formula). Asking you a question that you want to answer (the “After”). Giving you hints to help you connect the dots. Showing you the common thread (the “Bridge”)You can achieve this by founding your sales presentation on your audience’s intuitions.